Guest Blog Post by Jason Lockhart, CEO, Kitchen & Bath Marketing Solutions
The world of interior design and home remodeling has transformed into a global industry. With the digital revolution and technology savvy clients , people no longer scan through magazines and books to look for new ideas or the latest updates.
The virtual world has become the best source of inspiration and knowledge on interior design and home decor. Like any other industry in business, survival and success of interior design companies and service providers rely on their digital marketing strategies.
Online marketing is the best way to promote and showcase your products and services to potential clients with efficiency. If you are looking for ways and means to grow your interior design business through the internet, mobile apps and other emerging technologies, then this is the best place for you.
We are presenting the top 10 digital marketing ideas for interior design businesses to grow and build a strong online presence.
Build a User-Friendly and Mobile Responsive Website
In today’s digital era of information and technology, the internet has become the primary source of information for people. A website is the first point where a potential client and seller come in contact. Like any industry, an interior design company must have an effective and well-developed website that provides information about the brand, its products and services, customer reviews and contact information. In more advanced options, the website should be functional to take orders and initiate ecommerce transactions.
Like a physical store, a website provides the first impression of your work and performance to potential clients. So, make sure that your website is fully functional, attractive, informative, user friendly, mobile responsive and has ample images of your best design projects and other services.
Start a Blog
Blogging is the latest marketing technique that helps a business highlight its strengths and expertise. Having a blog on your website helps you update the latest news and trends regularly. Blogs also provide informative, creative, and unique ideas and perspectives on various topics of interior design, remodeling and home décor. This keeps clients and prospects engaged and updated on the latest happenings in the industry.Blogs help bring traffic to your website. As visitors engage with your content, the chances of generating leads and converting those leads into clients are enhanced. The key is to ensure that your blogs are unique, creative, and original. You can use stories of clients, provide tips on various interior design topics, and highlight your products and services. The sky is the limit. Make sure to use catchy and SEO keywords and phrases to attract more traffic. The blog should be updated weekly or bi-monthly to ensure the newness of the content and continued interest from visitors.
Focus on Producing SEO-Friendly Content
Like other businesses, interior design companies should remain updated with the latest digital marketing tactics and strategies. One of the most common and widely used methods is Search Engine Optimization or SEO. Optimization of your content for search engines ensures that when a user searches for information relevant to interior design and home décor, your website will be in the top search results. It is one of the essential requirements of any company operating on the internet, to optimize its content and blogs so that people are able to find the pages when they use search engines to find information on the topic.
Make Use of Email Marketing
Although an older method, but a very effective way of digital marketing is through emails. This is the best way to get in touch with leads and work on them efficiently. An interior designer can use various tactics in this regard like email segmentation; mailing lists, click through rates, open rates and much more.
For a better success rate of converting leads into clients, your email subject and content should be unique, attractive, and relevant for the recipient. It should be of some value to the reader. The email should not just be personalized or overly promotional but should contain valuable information on home décor and interior design topics. You may also add images and sales promotion options in your emails for a better response.
Marketing Your Services on Social Media
The biggest business buzz of the past few years is definitely social media marketing. For interior design companies and home remodeling service providers having accounts on various platforms like Instagram, Facebook, Pinterest, and others can be very effective in the long term. You can easily showcase your work and ideas through these social media channels and reach a wide range of individuals through them.
By uploading the images of your latest and best projects of remodeling, home décor, and interior design, you can attract and engage a larger number of potential clients to your company. This form of marketing also helps create an interactive relationship between leads and company sales representatives. Through posts, comments, messages, and reviews you can get in touch with a client or prospect directly.
Make Lots of Video Content
According to the latest research and studies, videos have the highest viewership and conversion rates when it comes to internet surfing. Websites and social media accounts with videos are more likely to catch the attention of viewers than the ones without them. This is especially true when we talk about interior design, remodeling, and home decor.
Showcasing your projects and works of art through a comprehensive video gives the potential client a better understanding of your performance and process. Video helps to tell your story, while highlighting a theme and keeping the user engaged for a longer period. Videos also help rank your website higher on the search engines.
Highlight Positive Customer Reviews
In the business of interior design, remodeling, and home décor, customer satisfaction and experience are very important. Presenting reviews given by existing clients and information on past projects helps strengthen the trust of prospects interested in your services. It is a great way of marketing and influencing the decision-making process of your viewers and website visitors.
Having positive recommendations and reviews about the services you rendered to various clients helps attract more leads and lets people have a clear assessment about your work. Online reviews on social media platforms help spread the word more effectively and help interested clients interact with past clients.
Build Strong Digital Partnerships
Building digital partnerships with other companies can be as effective for an interior design company as for any other business. These partnerships may not be limited or restricted to only interior design companies. They can be extended to other allied industries as well.
The best way is to assess your clientele and identify the products and brands they might be interested in. You can partner with home décor brands, flooring companies, remodeling agencies and other stakeholders. Together you can work on cross promoting and marketing your products and services to increase your outreach to potential clients. Partners can share social media platforms, emailing lists, apps, and other vital information to generate new leads for one another.
Develop a Conversational Sales Strategy
As the application and sophistication of artificial intelligence technology is growing in the business world, new and more effective ways of digital marketing are being introduced.
Conversational sales strategy is one such digital marketing tactic that utilizes the use of various technologies including live chats, chat bots and organizing webinars. It is a highly productive technique of convincing and converting leads into clients. A chat bot can act and think just like a human and provide answers to varied questions by potential clients. It can conduct conversations like humans on a continuous basis without breaks.
Make Quality Links on Authority Websites
Back linking to potential leads and clients can be a very difficult and cumbersome task. But digital breakthroughs like chat bots and other AI technologies have made such processes fast and efficient. Listicle is one such option that you can use in the industry of interior design, remodeling, and home décor. You can search for the listicles that are relevant to your services and company and offer unique upgrades to such articles that potential clients like and read.
By adding your own content and links of your website or social media accounts, you will be able to catch the eye of the viewer in a more subtle yet effective way. It helps attract traffic and pull out genuine leads for your business.
Get Digital Now!!!
These are the top 10 digital marketing ideas for interior design companies. There are many more if you jump in deeper into the digital world. Until a few years ago, there were only a few companies and agencies working on digital aspects of marketing and sales. But today, this number has increased tremendously.
Being an artist, an interior designer or a home decor specialist you may not be a wiz at the tech side of the business. Juggling between the two can be a big deal. In fact it can be very tricky, confusing and time consuming to tackle both the fields. So, the best way to digitalize your artistic business is by hiring a good, reputable and experienced digital marketing company that can take care of your interior design business in the virtual world.
For additional digital marketing resources visit the Kitchen & Bath Marketing Solutions Resource Library.